"I Don't Understand...Why Aren't My Products Selling? What Am I Doing Wrong?" An unfortunately all too common question that struggling sellers often ask, even months into their marathon. The answer usually comes down to two factors: covers, which we've already covered; and product descriptions. You can have a masterful product, a cover that is a work of art Rembrandt would envy, and still not have sales if your description falls flat. And there are a couple of areas where this will happen. Search Engine Optimization (SEO) This is often referred to as "keyword searches" and "search parameters". The simple thing to remember right now, other than that there is a whole section written by a man much more knowledgeable than I on the topic, is that these are the words CUSTOMERS will type into the search bar on your platform when they are looking for a specific product or product type. It becomes extremely important to pepper these terms throu
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